Short of Christmas Kettle Goal, The Salvation Army of Dane County Hosts Three Match Day

Dec 6, 2019

Media Contact:
Kaitlyn Novotny
Special Events & Marketing Coordinator 
[email protected]
Cell: (608) 575-9980

Short of Christmas Kettle Goal, The Salvation Army of Dane County Hosts Three Match Days

DANE COUNTY - With 15 ringing days left in the campaign, The Salvation Army is looking to Match Days and their generous sponsors to make up the shortage in donations at the red kettles this season. Of its $600,000 Christmas Kettle Goal, the organization has raised a mere 17%; all while 65% of available bell ringing shifts remain unfilled. 

The Red Kettle Campaign is The Salvation Army's most longstanding and vital fundraiser that supports year-round services including intensive case management, seven housing programs, two homeless shelters, a chapel, community center, and more.

"The money raised at the kettles stays in Dane County," says Steve Heck, Director of Operations and Development. "The Red Kettle Campaign is truly an act of neighbors helping neighbors and communities thrive." What does help is the number of Adopt-a-Kettle companies, Community Partners, and individuals and families that pick up shifts and ring in their neighborhoods. Neighbor to neighbor contact at the kettles instills a sense of charity and tradition in children and inspires gratefulness in others. 

The campaign runs through 8 pm on Christmas Eve, and with 65 kettle stand locations across Dane County, there is sure to be one near you! The Salvation Army encourages the community to pick up a shift on a Match Day or make a stop by the kettle to double their gift.

WHEN: Three consecutive Saturdays in December.

  • December 7 - Associated Bank
  • December 14 - McFarland State Bank
  • December 21 - Midlands Psychological Associates

How You Can Help:

  • By Mail, send in a check:
    The Salvation Army of Dane County
    3030 Darbo Drive
    Madison, WI 53714
  • By Mail, send in your gift using your mail appeal envelope
  • Text “DANE” to 24365
  • Make the best gift you can in any kettle
  • Donate online at
  • Sign up for a bell ringing shift at or by calling (608) 250-2283


About The Salvation Army
The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Nearly 33 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless, and opportunities for underprivileged children. The Salvation Army tracks the level of need across the country with the Human Needs Index (Human Locally, 87 cents of every dollar raised is used to support programs and services in Dane County.

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