The Salvation Army Dane County Red Kettle Campaign Kickoff at Blain's Farm and Fleet

Nov 7, 2019

Media Contact:  
Kaitlyn Novotny
Special Events & Marketing Asst.
O: 608-250-2240
C:  608-575-9980    

Red Kettle Campaign Kickoff at Blain's Farm and Fleet 

Madison, WI (November 8, 2019) ­-- The Red Kettle Campaign begins Friday, November 8, 2019, kicking off at Blain’s Farm and Fleet on Stoughton Rd. from 10-11 AM. Donuts graciously donated by Dunkin' Donuts and hot coffee will be available, as well as the musical stylings of the local Salvation Army Brass Band. Only 20% of shifts have been filled so far despite a campaign total of ~23,000 hours. The Red Kettle goal for this Christmas is $600,000, the entirety of which directly supports the programs and services The Salvation Army runs year-round, including two homeless shelters, intensive case management, a medical and dental clinic for the under- or non-insured, a community center with summer day camp and after school programs, and chapel. 

The need for bell ringers is great this year as the temperatures fall and the number of clients served rises. Cold Weather Nights have already begun in the Emergency Family and Single Women's Shelters-- nights where no one is turned away. As every hour of bell ringing can bring in approximately $60, enough to shelter a mother and child for three nights, The Salvation Army is looking to fill as many bell-ringing shifts as possible. With three Match Days on the horizon, the organization is hoping to fill every shift on those days as well as double each gift at the kettles. There are 63 kettle stand locations across Dane County, and with shifts ranging from 8 AM to 8 PM Mondays through Saturdays, there's a spot for everyone! Sign up at

Match Days:

  • Friday, November 29 (Black Friday) | Miron Construction
  • Saturday, December 7 | Associated Bank
  • Saturday, December 14 | McFarland State Bank

How You Can Help:

  • By Mail, send in a check:
    The Salvation Army of Dane County
    3030 Darbo Drive
    Madison, WI 53714
  • By Mail, send in your gift using your mail appeal envelope
  • Text “DANE” to 24365
  • Make the best gift you can in any kettle (Double it on Match Days!)
  • Donate online at
  • Sign up for a bell ringing shift at or by calling 250-2283


About The Salvation Army
The Salvation Army annually helps more than 23 million Americans overcome poverty, addiction and economic hardships through a range of social services. By providing food for the hungry, emergency relief for disaster survivors, rehabilitation for those suffering from drug and alcohol abuse, and clothing and shelter for people in need, The Salvation Army is doing the most good at 7,600 centers of operations around the country. In the first-ever listing of “America’s Favorite Charities” by The Chronicle of Philanthropy, The Salvation Army ranked as the country’s largest privately funded, direct-service nonprofit. For more information, visit 

Related Content: Wisconsin & Upper Michigan, Media Alert / Press Release / News, Dane County