The Salvation Army Dane County's Kettle Donations Down 50% of Goal

Dec 23, 2019


Media Contact:
Kaitlyn Novotny
Special Events and Marketing Manager
kaitlyn.novotny@usc.salvationarmy.org
Cell: (608) 575-9980


The Salvation Army Kettle Donations Down 50% of Goal
Hoping for a Christmas Miracle, the last day of the campaign is Christmas Eve.


DANE COUNTY - Christmas Eve is the very last day of The Salvation Army's Red Kettle Campaign and the organization has found itself short of goal by fifty percent. At last count, kettle donations were at a little over $300,000, about half of the overall goal of $600,000. Over 8,100 hours have been rung so far this season, and there are about 60% of shifts remaining to be filled.


"The Kettle Campaign is The Salvation Army's most vital fundraiser," said Steve Heck, Director of Operations and Development. "The support we receive from the community directly allows us to place families into permanent housing, provide hot meals at the shelter, mentor children in the After School Program, and more." Red Kettle Campaign donations support seven housing programs, two homeless shelters, and myriad services in Dane County, including the Adopt-a-Family holiday program, a community center, Emergency Disaster Services, and a chapel and spiritual care services. A loss in funding may require The Salvation Army to reconsider its allocation of resources. Bell ringers of all ages are invited to take a shift at the kettle and watch the life-changing magic of giving back make a difference in their community. 

The campaign officially ends at 8 pm on Tuesday, December 24.

HOW TO HELP: 

  • By Mail, send in a check:
    The Salvation Army of Dane County
    3030 Darbo Drive
    Madison, WI 53714
  • By Mail, send in your gift using your mail appeal envelope
  • Text “DANE” to 24365
  • Make the best gift you can in any kettle
  • Purchase a Season Pass Pin
  • Donate online at SalvationArmyDaneCounty.org
  • Sign up for a bell ringing shift at RingBellsDane.org or by calling 250-2283

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About The Salvation Army: 
The Salvation Army, an evangelical part of the universal Christian church, has been supporting those in need in His name without discrimination since 1865. Nearly 33 million Americans receive assistance from The Salvation Army each year through the broadest array of social services that range from providing food for the hungry, relief for disaster victims, assistance for the disabled, outreach to the elderly and ill, clothing and shelter to the homeless and opportunities for underprivileged children. The Salvation Army tracks the level of need across the country with the Human Needs Index (Human NeedsIndex.org). Locally, 87 cents of every dollar raised is used to support programs and services in Dane County. 


Related Content: Wisconsin & Upper Michigan, Media Alert / Press Release / News, Christmas Programs, Dane County